Client Overview
A prominent FMCG company in the MENA region, overseeing a network of over 1,200 retail outlets. The organization manages a diverse product portfolio, catering to a broad consumer base across multiple markets.
Problem Statement
The client faced challenges with manual reporting processes and inefficient product portfolio management. These issues led to delayed insights, hindering timely decision-making and impacting profitability.
Solution Provided
Decimal Point Analytics introduced an automated framework that:
- Streamlined data collection and reporting processes.
- Enabled real-time analysis of product performance across outlets.
- Facilitated data-driven decisions for product optimization and inventory management.
Outcome
- $1.5M Monthly Profit Increase: Achieved through optimized product offerings and efficient inventory management.
- 75% Reduction in Reporting Time: Reporting cycles shortened from 2 days to under half a day.
- Enhanced Decision-Making: Real-time insights empowered quicker and more informed decisions.
Key Takeaway
Implementing automated reporting and product optimization tools can significantly enhance profitability and operational efficiency in the FMCG sector.
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