Client Overview
One of India’s top commercial banks, serving a diverse customer base across retail and institutional segments, was looking to accelerate strategic growth through data-backed decisions. Despite significant operational scale, the bank faced stagnation in customer acquisition and product penetration.
Problem Statement
While the bank had access to large volumes of customer data, it lacked the advanced tools and frameworks to extract meaningful insights. Key challenges included:
- Inadequate targeting for new customer acquisition
- Missed cross-sell opportunities
- Disconnected data systems
- Limited visibility into customer behavior patterns
These issues led to missed revenue opportunities and slower strategic execution.
Solution Provided
Decimal Point Analytics partnered with the bank to implement a predictive analytics ecosystem that enabled proactive and informed decision-making. Key components included:
Unified Data Framework: Integrated customer, product, and transactional data across silos.
Predictive Modeling: Built machine learning models to forecast customer behavior and segment users based on lifetime value potential.
Opportunity Mapping: Identified untapped cross-sell and upsell opportunities through behavioral clustering.
Executive Dashboards: Delivered real-time performance dashboards for CXO and product teams to track and act on insights.
Outcome
The analytics framework delivered measurable business impact:
- 18% increase in qualified customer acquisitions
- 25% rise in cross-sell effectiveness
- Faster, insight-led decision-making across strategy and marketing teams
- Strengthened competitive edge through agile, data-driven execution
Key Takeaway
Predictive analytics is not just about forecasting—it's about transforming how growth strategies are defined and executed. By embedding intelligence into decision systems, financial institutions can unlock new sources of value.
Looking to translate data into strategic growth?
Contact us to explore how we can empower your organization with predictive intelligence.
